Writing Internet Sales Pages That Sell
GRAB THE HEADLINES The first basic element of an effective Internet marketing (IM) sales page is the headline. Just like a newspaper sells based on the front-page headlines, your IM sales page is going to get viewers on the basis of the main headline. Thus, you have to be sure to make this as persuasive as possible while listing in one sentence the single biggest benefit your product or service has to offer to the potential customer. FONT SIZE MATTERS Whatever your headline, you want it to be written in the biggest font found anywhere on the sales page. That means that it is meant to grab attention, and using the size of the font this way really sets it apart. Don't be too creative on the font type, as you want to make it very easy to read; however, be very careful to make it the biggest text on the page, as that does matter. USE A BIG TRIGGER There are numerous psychological triggers that will produce an immediate ...